BY: ROLDAN CASTRO
GMA Network ushers in the holiday season with a powerful message of love in its 2018 Christmas Station ID dubbed, “Ipadama ang Puso ng Pasko” which premieres today, November 18, on Sunday PinaSaya.
This year, the Kapuso Network, together with communities here and abroad, come together to give us the holiday feels as they celebrate the heart of Christmas.
The Christmas campaign puts the spotlight on the Network’s recognized heart for genuine public service and how its talents and personalities also reach out to help communities in their own ways.
Symbolizing the essence of being a Kapuso, some of the scenes featured were the bayanihan preparation of Give-A-Gift: Alay Sa Batang Pinoy Noche Buena packs at the GMA Kapuso Foundation (GMAKF) Operations Center led by its founder and ambassador Mel Tiangco; various personalities participating in different outreach activities that spread love and bring cheer to communities; and the inspiring story of how GMA’s four-decade long medical-social service TV program Kapwa Ko Mahal Ko continues to touch lives.
More importantly, the heartwarming vignettes affirm that Christmas is very much alive in the hearts of Filipinos.
The theme song entitled “Puso ng Pasko” was performed by various Kapuso personalities headlined by Michael V, Alden Richards, Jennylyn Mercado, Tom Rodriguez, Lovi Poe, Christian Bautista, Aicelle Santos, The Clash Grand Champion Golden Cañedo, and Julie Ann San Jose, with lyrics by Rexy Jolly Conopio and BJ Camaya while music was composed and arranged by Ann Figueroa.
Watch how GMA celebrates the heart of Christmas. Don’t miss the launch of Ipadama Ang Puso Ng Pasko: The GMA 2018 Christmas Station ID featuring over 800 artists and employees today, November 18, on Sunday Pinasaya and catch the full version on GMANetwork.com and on GMA Network’s official social media accounts.